Marketing Associations

Professional organizations in any field are devoted to career opportunities, networking, professional development seminars, conferences, conventions, newsletters, and other periodicals. Finding marketing jobs could be as easy as finding a professional association with the right connections-and even after you've landed your marketing job you'll still want to stay in touch for industry news and trends loaded with fresh ideas and inspiration.

The Direct Marketing Association touts itself as a global association of businesses and nonprofits dedicated to the use and support of multichannel direct marketing tools and techniques. It promises cutting-edge research and education on direct marketing vehicles that spent $149.3 billion in 2009 and generated $1.783 trillion in sales. It has offices in New York and Washington, D.C., representing member interests both on Capitol Hill and Madison Avenue. Marketing jobs abound on the job board.

People tend to think medical when they hear "AMA," but when it comes to marketing, the acronym stands for American Marketing Association. Based in Chicago, it has chapters throughout the nation and an extensive marketing job board on its website. It publishes Journal of Marketing, Journal of Marketing Research, Journal of International Marketing, and Journal of Public Policy & Marketing. Events include workshops, seminars, and on-line sessions known on the website as "virtual events."

Business Marketing Association can be found at www.marketing.org. It is headquartered in Naperville, Illinois and may be somewhat less focused on marketing jobs than some of the other associations. Still, it has a "Career Center" tab on the main page and a heavy emphasis on business-to-business marketing. In addition to an annual convention, it regularly posts webinars and podcasts.

And those associations aren't all. Are you ready for the Promotion Marketing Association (www.pmalink.org), the Mobile Marketing Association (www.mmaglobal.com), the eMarketing Association (www.emarketingassociation.com), New York American Marketing Association (www.nyama.org), and the Word of Mouth Marketing Association (www.womma.org)? The list is seemingly endless and if you run a search for advertising associations, you'll find even more. But it's better to look for a marketing job with too many resources than not enough, right?

Last Updated: 05/21/2014