With an estimated 20 percent of all private sector jobs being marketing jobs, it should come as no surprise that employers do not require a degree in marketing, or even in business. It takes all kinds to run a marketing department.
Graduates in computer science can write their own tickets these days, and many find themselves creating and maintaining the company website-responding to the webmaster inquiries, handling the myriad complications of the shopping cart, even keeping everyone else's computers in the office alive and well. The IT guys might be stashed away in another department technically not defined as marketing, but make no mistake they're some of the most vital members of the team.
Communications and journalism majors are likely to discover there is more money in the corporate world than in publishing. They'll have to scrap their dreams of prominent bylines, widespread name recognition, and prestigious awards from the National Press Club, but even if they're potentially giving up a six-figure book deal, large companies generally will make that worth their while.
Liberal arts majors find their way into marketing jobs-math and science, philosophy and art, English, history and foreign languages-having studied traditionally academic subjects that lead many graduates into academic careers. Marketing needs the number crunchers and the analytical minds to qualify and quantify the results of a particular marketing campaign, so that an informed decision can be made to scrap it, tweak it, or expand it. Graduates trained in rational thought and intellectual pursuits are most adept at writing compelling copy, creating eye-catching images, and communicating globally with other cultures.
Consider the typical bookworm. He or she has a wealth of knowledge from a wide variety of sources, but would rather be shot than stand up in front of a classroom to share that learning. This individual comes across much better on paper than in person and can function well enough within a small team framework-especially if someone else in the group is responsible for handling any public speaking occasions that might arise.
Last Updated: 05/21/2014